Services


REAL ESTATE

  • Identify your needs and narrow your search for an appropriate location. Assist with lease negotiations. 

  • Assist developers by introducing quality operators with brand equity, resources and stability. 

  • Help operators find attractive locations owned by developers committed to their success. 

  • Extensive knowledge and experience in the NYC market regarding site selections, neighborhoods, prevailing rents, comp analysis .

  • Licensed to practice real estate in New York State as a Hospitality and Retail Specialist with Lee & Associates, a boutique commercial brokerage firm. 

  • Provide access to a nationwide database of market information and your competitive set.

     


MARKETING & DIGITAL

  • Coordinate your opening strategy and write a marketing and media plan.

  • Develop a compelling social media strategy that communicates your defining features and builds your list of followers.

  • Ideate and produce your website, digital and printed collateral, and schedule of social media content.

  • Provide full art direction using our network of designers, photographers, and digital service providers.

  • Coordinate your digital platforms: Google, reservations, online reviews, SEO, and SEM so they work together rather than fight each other.

CONCEPTING & BRANDING

  • Bring your story to life. Help you inspire and realize new concepts tailored to satisfy your passion and meet your needs.

  • Prepare a concept plan that will detail your vision and influence every detail of the guest experience from start to finish. 

  • Share our experience with licensing and consulting, and recommend potential partners. 

  • Create a personalized strategy that aligns with your brand and appeals to your desired clientele. 

  • Produce feasibility studies and competition analyses to help understand risks and opportunities. 

  • Evolve your concept to adapt to guest expectations in a post-pandemic era. 

  • Food and beverage menu creation and advisory.


TRAINING & PRE-OPENING

  • Develop and write your sequence of service, training manual, and employee handbook

  • Take the time to understand your culture and strategize how to get your team to buy in.

  • Conduct pre-opening training customized for the psychographics and touch points that motivate your guests.

  • Conduct training that embraces new expectations and creates a safe environment for all. 

  • Create a pre-opening checklist and schedule that identifies key dates, quantifies pre-opening hiring and payroll, training, and opening events.

  • Arrange cross-exposure for key chefs and managers in relevant environments. 

  • Wine tastings and trainings.

PROJECT MANAGEMENT

  • Provide start-to-finish Owner’s Representation to keep you on schedule and within budget. 

  • Write a business plan that will effectively communicate your intentions to investors and partners. 

  • Prepared detailed capital and operating budgets and schedules. 

  • Introduce you to experienced interiors and kitchen designers, consultants, architects, and other professionals. 

  • Assist with the specification and purchasing of FF&E, operating supplies, and tabletop. 

  • Handle RFP and bidding processes. Respond to RFIs, approve shop drawings, manage construction budgets. 

  • Manage your project and communicate with stakeholders to ensure everyone is on the same page. 


OPERATIONS ANALYSIS

  • Analyze your menu and provide ideas for re-engineering, design and development.

  • Evolve your guest experience to adapt to expectations in a post-pandemic era. 

  • Introduce you to talented chefs and professionals that can help you realize your goals. 

  • Conduct operational assessments and recommend creative solutions that improve hospitality and increase the bottom line. 

  • Recommend technologies that create more operational efficiencies while keeping managers on the floor. 

  • Implement systems and create action plans to measure and address problem areas.